1. BOOK VALUE VS MARKET VALUE
The home page for Coca-cola Company can be found at www.coca-cola.com. Locate the most recent annual report, which contains a balance sheet for the company. What is the book value of equity for Coca-Cola? The market value of a company is the number of share of stock outstanding times the price per share. This information can be found at www.finance.yahoo.com using the ticker symbol for Coca-Cola (KO). What is the market value of equity? Which number is more relevant for shareholder?
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